Case Study: Social Media Activation

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How to ensure a new strategic direction for Nikon is best activated using a mix of social media platforms across 27 European countries?


Nikon Europe HQ


Social Media Strategy Retainer


Blast Radius 


  • Blast Radius developed a social media and content strategy to support Nikon’s new target positioning
  • As social media lead, helped guide an embedded team of social media manager and community manager in implementation
  • Created content guidelines, planning templates and monitoring reports for 27 countries
  • Advised on the evolution of the strategy and developed relevant activation tactics
  • Worked directly with Nikon teams to coordinate integrated media activations


  • Campaign content out performed other Nikon content consistently
  • Developed best practice for Nikon teams
  • Assisted in organising liaison with regional offices with new planning documents and resources

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