How to help a local Rotterdam based architecture bureau achieve their long term vision?
Client:
Personal Architecture (ongoing)
Project:
New brand strategy, identity and positioning
Partners:
Dailymilk
Solution:
- Personality assessments of the founders
- Series of two BrandStorms sessions with the co-founders – working through their vision, approach, desired clients and uniqueness
- Development of a brand platform and new brand strategy
Results:
- Helped the company founders understand the options and approaches available, drilling down to a strategy that suited them and their long term vision
- Created a brand strategy for the company based on a Knowledge Leader / Specialist positioning
- Delivered a new brand platform – outlining the proposed brand architecture (value proposition, positioning, archetype, core messaging, identity)
- New name and visual identity in development
“I’ve had the pleasure of working with Brant on several dailymilk branding projects. He is a bright mind with an extensive and thorough understanding of brandbuilding. He also knows how to apply that knowledge in a clever and clear manner.” – Klaas-jan Bernouw, Founder, Dailymilk