Case Study: Brand Strategy

PA new brand

How to help a local Rotterdam based architecture bureau achieve their long term vision?


Personal Architecture (ongoing)


New brand strategy, identity and positioning




  • Personality assessments of the founders
  • Series of two BrandStorms sessions with the co-founders – working through their vision, approach, desired clients and uniqueness
  • Development of a brand platform and new brand strategy


  • Helped the company founders understand the options and approaches available, drilling down to a strategy that suited them and their long term vision
  • Created a brand strategy for the company based on a Knowledge Leader / Specialist positioning
  • Delivered a new brand platform – outlining the proposed brand architecture (value proposition, positioning, archetype, core messaging, identity)
  • New name and visual identity in development


“I’ve had the pleasure of working with Brant on several dailymilk branding projects. He is a bright mind with an extensive and thorough understanding of brandbuilding. He also knows how to apply that knowledge in a clever and clear manner.” – Klaas-jan Bernouw, Founder, Dailymilk

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