How to guide a pioneering company in growing their business and brand?
Text to Change / TTC
Consultation regarding proposed brand renaming and development
Company founders and senior executives
- Series of two half-day BrandStorms with the Founders, Executive Board and senior stakeholders in order to work through their new corporate direction and to evaluate the potential for evolving their brand.
- Three follow up meetings with the communications team to provide guidance on developing an internal cultural guide, brand book, and for launching the new name and brand identity.
- Organisation adopted the new name TTC Mobile
- Senior executives gained further clarity and confidence in their choice of new brand direction and corporate strategy
- Adopted a more authentic and proprietary brand communications style
“Been a pleasure working with Brant on our company branding!” – Hajo van Beijma, Director & Co-Founder