Making Brand Strategy Come Alive.
Keep it simple.
I help people express themselves effectively. Whether that’s companies, entrepreneurs or startups. At the heart is an approach that translates a business or brand strategy into compelling, creative and clear communications and experiences. To do this, I follow a structured brand process neatly summed up in three core stages. Services related to each stage are defined. Whether you need me for one stage or the complete process, you benefit from an experienced professional who understands how to design, build and activate brands.
“I have seen Brant build effective relationships with diverse, and often difficult people but always remain clear about realising the ultimate objective and strategy. I have found Brant to have a great mix of determination, clarity of purpose and an easy going nature.”
Vincent Cassidy, Publishing Strategy Consultant.
3 Step Approach
Discover your brand: a process of auditing the company, people and market to clearly understand how to develop the best brand strategy for you.
Market research, brand audits, BrandStorm / brand workshops, naming, brand identity development, brand strategy and open consultations.
Designing (or redeveloping) and creating the brand architecture. The essential proponent of your consumer journey, marketing and identity.
Coaching / mentoring, open consultations, websites, sales materials, campaign planning, content creation.
The fun bit. Developing innovative, compelling and targeted brand activation campaigns – across social, media, events, digital and offline.
Copywriting, social media management, media relations & PR, events, digital marketing, open consultation, and coaching / mentoring.
Work style: collaborative, but independent.
I prefer to work collaboratively with my clients. An example being the redevelopment of publishing company Elsevier’s email marketing. Here, I led an internal digital marketing team in developing new mobile-first templates, new marketing processes and proprietary coding. The results were not only an impressive 140% increase in CTR but also a team with new skills, new passion, and a sustainable solution that they could maintain and develop themselves.
Selected network of specialist partners
For many projects, I work with other contractors such as designers and web developers. To ensure the best results, I have a core group of specialists that I recommend using for bran(d)t projects. Please check them out.
“Brant is very professional and highly motivated. It is a pleasure to work with him, especially on challenging projects!”Magdalena Scheijgrond, Co-Founder, Dermal Choices