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We’re hooked. How the new wave of experience-economy brands are conquering the world. #GoPro #TomTom #Amazon #Aliexpress

August 2, 2016

two friends at a festival

GoPro is missing out. TomTom got it wrong. Amazon is tied to an old principle. And Aliexpress has been hugely underestimated. Hi, my name is Brant, and I am hooked on experiences. And so are you. New businesses are taking this credo to heart and designing their brands from the ground up around a very different model of consumer involvement, …

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  • We’re hooked. How the new wave of experience-economy brands are conquering the world. #GoPro #TomTom #Amazon #Aliexpress

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